Lipton Tea's innovative approach to brand development in China

A number of brands have been in the spotlight recently concerning their approach to engaging the Chinese consumer market. One brand which has is enjoying success in China is Lipton Tea, a Unilever brand.

The link below shows the company's innovative way of educating its brand managers across the region, courtesy of DDB Shanghai (Creative agency):

http://www.youtube.com/watch?v=VMw5wjNXtNQ&feature=player_embedded