Monday, September 6, 2010

Indian & Chinese prime picking for British Airways?

As BA/Iberia go on the hunt for airlines to acquire/merge with, it is highly speculated that many of the 'potential' airlines are from India and China. This would hint towards BA's plan for greater service within these markets, where air travel has increased dramatically - a result of economic growth.

http://www.bbc.co.uk/news/business-11196410

With such an established global brand, it will be interesting to see what the result of a acquisition or merger would look like in these markets. With recent reports showing western brands creating localised offerings (Hermes, GM, etc in China), would British Airways follow suit?

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